Mark Stokes spent nearly 15 years at Vivint before co-founding Cove, a DIY home security brand built to simplify, lower costs, and remove industry pain points.
In this episode, he shares how Cove’s no-contract, affordable systems and innovative features—like live camera streaming to your keypad—are challenging long-standing industry models. We dive into marketing strategies that lean on content creators over door-to-door sales, lessons from expensive agency mistakes, the data-driven approach that fuels their growth, and why bootstrapping has given them a competitive edge.
If you’re interested in brand strategy, e-commerce growth, or how to scale without losing control, this conversation delivers both inspiration and practical takeaways.
