Sadie and Abby, co-founders of SadieB, share the inspiring story of how their company began during a backpacking trip in Canada. They sought eco-friendly personal care products and realized a gap in the market for Gen Z girls who love the outdoors. Their brand focuses on functionality and empowering girls, offering collections tailored to different activities. They also discuss their journey from direct-to-consumer sales to securing a significant retail partnership with Target, emphasizing their commitment to building a brand that uplifts and serves girls' unique needs.