In this episode, Rachel Nilsson, CEO of Rags, shares her entrepreneurial journey, from selling handmade kids' clothing on Instagram to scaling her brand into a successful business. She recounts her early struggles, including financial hardships and navigating direct-to-consumer sales, which helped her develop a passion-driven, authentic approach to building her company. Rachel emphasizes the importance of staying true to one’s vision, creating unique products, and embracing challenges, such as her appearance on Shark Tank. Her story highlights resilience, innovation, and the value of authenticity in connecting with customers and sustaining growth.