Marketers are masters of persuasion…but where's the line between influence and illegality?
In this episode, advertising lawyer Robert Freund joins us to unpack how psychological tactics like loss aversion, authority bias, and default choices can backfire fast if you're not careful.
We cover the legal side of ad claims, UGC licensing, dark patterns, and why "clever" marketing often needs a legal audit.
Guest: Robert Freund
Twitter:https://x.com/RobertFreundLaw
Website:https://robertfreundlaw.com/about/
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
JOIN The TETHER Community- https://www.skool.com/tether-lab/about
Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
