In this episode, we get a sneak peek into one of Sarah's newest projects (the BPE) and dissect what Original Grain is doing right…and what they're still missing - more specifically, the killer positioning play they're missing out on! We'll use the BPE to break down:
The biggest gap in their brand strategy (and how most brands fall into the same trap).
Why "handcrafted" and/or "craftsmanship" isn't a strong enough selling point anymore (and what works instead).
How to build a true brand enemy—and why fighting The Disposable Age could make Original Grain unforgettable.
Messaging tweaks that instantly make a brand feel bigger, bolder, and more ownable.
If you've ever wondered how to take a "good" brand and make it truly category-defining, this episode is a masterclass.
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
