In this episode, Sarah quizzes nate on a fascinating study co-authored by Jason Pallant that analyzed nearly 21,000 tweets from celebrity chefs, fashion bloggers, and personal trainers. The surprising insight? The most retweeted posts aren't hot takes or personal facts—they're something much simpler…
We dig into:
Which tweet styles boost reach (and which kill it)
Why storytelling beats facts—even in 140 characters
How influencer tone and topic affect virality
What brands and marketers can actually do with this
If you're running influencer campaigns or posting as a founder, this one's a blueprint.
Source: https://app.sciencesays.com/p/stories-about-others-retweeted-more
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
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Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
JOIN The TETHER Community- https://www.skool.com/tether-lab/about
Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
