What if everything you've been told about the "right" ad length is wrong?
In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second format — driving 40% more traffic and 3X engagement.
They break down:
Why shorter ads spark curiosity (and clicks) while longer ones stall
The real "job" of an ad vs. your landing page
Why benefit-first storytelling beats pain-point rambling
Live ad-read experiments (yes, in under 10 seconds)
Source: https://app.sciencesays.com/p/keep-video-ads-under-10-seconds
👉 Learn more how to apply psychology to your ads: skool.com/tether-lab
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
