Website redesigns tend to start with frustration and end with exhaustion. In this episode, Eric and Mike unpack why so many website projects go off the rails and how most of that pain can be avoided with the right planning upfront. They walk through how to audit an existing site, clarify goals for both the organization and its users, and design an information architecture that actually supports how people use a website. From ADA compliance and SEO risks to content inventories, site maps, and content matrixes, this conversation offers a practical framework for anyone responsible for managing, rebuilding, or improving a website. If the thought of tackling your site makes you sigh, this episode brings clarity before the chaos.
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00:00 Introduction and Host Welcome
00:28 Discussing Website Redesign Requests
01:38 Challenges in Website Redesign
02:26 Importance of Planning in Website Projects
03:30 Evaluating the Need for a Website Redesign
05:44 ADA Compliance and Website Redesign
11:56 Auditing Your Current Website
19:23 Setting Goals for Your Website
24:47 Starting with Drawing
24:54 Designing Information Architecture
25:06 Creating a Site Map
25:30 Using Digital Tools for Site Mapping
26:42 Testing Your Site Map
28:53 Prioritizing Content and Audiences
34:00 Building a Content Matrix
40:23 Planning and Scheduling
42:13 Avoiding Common Pitfalls
46:39 Recap and Final Thoughts
