Description

In this episode, Kevin Yurs of Earth Images gets real about leading through a financial crisis that nearly destroyed his business in 2008.

He shares the raw truth about a tough merger, culture clashes, and cash flow struggles—but also how he and his wife, Laura, fought through it with brutal honesty, expert advice, and relentless grit.

Now, Earth Images is thriving, and Kevin's story is packed with practical takeaways on resilience, leadership, and why the hardest challenges often lead to the biggest growth.

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 Key Takeaways: 

• Honesty as a Foundation – Both with yourself and your team, being brutally honest about your strengths, weaknesses, and the reality of the situation is essential in overcoming crises.
• Seek Expertise When Needed – Bringing in outside consultants and advisors during tough times helped Earth Images realign and implement necessary changes.
• Continuous Evolution – Even after the initial crisis, the company continued to evolve and innovate, pushing themselves to constantly improve their operations and differentiation.