In this engaging episode of "The Jobs Report Podcast" by Swob, host Stephanie Florio welcomes Brianna DiFrancesco, a Gen Z content creator and advertising professional. Brianna shares her journey from university to working at an advertising agency while building her creative platform, @throughbree.lens, on Instagram and TikTok. Tune in to discover her insights into the workplace, tips for employers, and lessons learned along the way.
How Brianna's passion for content creation kick-started her career in advertising.
The top qualities Gen Z professionals value in employers, from transparency to flexibility.
Why a combination of structured feedback and casual check-ins creates the best work environment.
Eye-opening insights into common hiring process pitfalls — and how to fix them.
The surprising lessons Brianna gained from her first retail job.
"Transparency builds trust. Employees need to feel like they're part of something, not just a number." – Brianna DiFrancesco
"Flexibility and work-life balance make a huge difference. You do your best work when you still have a life outside your job." – Brianna DiFrancesco
"The hiring process is a two-way street. Employers need to respect candidates' time and ideas." – Brianna DiFrancesco
"My first retail job taught me patience, adaptability, and the importance of every role." – Brianna DiFrancesco
"Feedback should be structured but ongoing — casual check-ins are just as important as formal reviews." – Stephanie (host)
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