The Jobs Report

Personal Branding In Business With Guest Melissa Maker

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Description

The Jobs Report Podcast by Schwab

Hosts: Stephanie and Alexander Florio

Guest: Melissa Maker - Founder of Clean My Space and Host of the Clean My Space YouTube Channel

Key Topics:

  1. Melissa Maker's Background:

    • Founder of Clean My Space, a housekeeping service in Canada.
    • Host of Clean My Space YouTube channel with 1.4M subscribers and 200M+ views.
    • Featured on Rachael Ray and in various magazines (Real Simple, InStyle, Family Circle).

  2. Starting and Growing a YouTube Channel:

    • Importance of having a unique edge on YouTube.
    • Differentiators include quirky personalities, innovative video editing, and practical content.
    • Consistency and understanding audience needs are critical for success.
    • Melissa uses humor and relatability to keep content lighthearted, which helps retain viewers.

  3. Understanding Your Audience:

    • Melissa emphasizes knowing your audience's needs, frustrations, and desires.
    • Content should solve real problems for viewers, ensuring continued engagement.
    • Audience feedback guides content creation, often driven by questions and trends.

  4. Finding Inspiration:

    • Initially, the YouTube channel was a marketing tool for her cleaning service.
    • Now, Melissa is driven by the impact her videos have on people's lives.
    • Comments and questions from viewers fuel new video ideas.
    • Constant testing of new content formats and addressing trending topics keeps content fresh.

  5. Favorite Cleaning Tip - The "S Pattern":

    • Traditional circular cleaning is inefficient and leads to streaks.
    • The "S Pattern" approach: clean surfaces in a zigzag motion from top to bottom.
    • This method conserves energy, avoids streaks, and collects dirt more effectively.

  6. Advice for Entrepreneurs:

    • Know every job in your business, especially at the start.
    • Understanding all aspects of the business allows you to train others effectively and step in when needed.
    • While you can eventually hire specialists, being a "jack of all trades" is crucial early on.


Melissa Maker's success lies in her authentic approach, solving real-world problems with practical advice. Her journey from a reluctant cleaner to a YouTube sensation highlights the power of finding your niche, knowing your audience, and continually adapting to meet their needs.

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