In this empowering episode of the HumanizeHer Podcast, we welcome Leela Srinivasan, CEO of Parity, for a compelling conversation that spans her dynamic career journey and her impactful work in women's sports. Leela, who transitioned from a successful CMO background at companies like LinkedIn and SurveyMonkey to leading Parity, shares authentic insights into career pivots, the value of an MBA, and navigating the challenges of leadership, including the elusive "work-life balance" as a new mother.
The discussion takes a deep dive into the mission of Parity, an organization dedicated to closing the gender income and opportunity gap in professional sports. Leela reveals striking statistics:
50% of professional women athletes make zero income from their sport after accounting for training and competition costs.
74% of these athletes hold a second job, with 1 in 4 working full-time while training 30 hours a week.
Women's sports currently receives only 15% of media share.
63% of female athletes surveyed have considered quitting elite sports due to financial struggles.
93% of surveyed athletes experience financial stress.
An annual sponsorship of $20,000 would be "very meaningful" or "life-changing" for 88% of female athletes.
Women's sports fans are 2.8 times more likely to purchase a product or service recommended by a professional woman athlete than by any other influencer.
Leela emphasizes that this is not a charity, but a lucrative business opportunity for brands to align with purpose-driven athletes. She highlights how brands like Microsoft, Morgan Stanley, and Hormel are already investing in Parity's community of over 1,100 professional women athletes across 85 sports, finding authentic partnerships based on shared values rather than just follower counts. The episode also touches upon the historic 2024 Paris Olympics, which for the first time achieved gender equality in participants.
Through raw honesty about her own experiences with imposter syndrome and the importance of seeking feedback and coaching, Leela inspires listeners to embrace challenges and continuously learn, leaving an indelible mark on both the professional landscape and the world of women's sports.
Join the conversation with host, Erica Lockheimer and co-host, Elizabeth Wendorf-Bloesser.
