In this episode of the Burn Up Podcast, host Adam Nugent welcomes Wally Roskelley and they discuss the real mechanics of confidence, manifestation, and identity. Wally shares how defining who you are—not just what you want—creates momentum, courage, and consistency across fitness, business, and life. From building the world's largest Ninja Warrior gym to conquering fear on national television, Wally reveals how purpose, focus, and incremental advancement reshape outcomes. Adam weaves in his own journey through weight loss, addiction, divorce, and self-worth, highlighting how pain becomes fuel when identity shifts. This episode is a masterclass on leaning into fear, choosing growth over avoidance, and becoming the person capable of creating the life you envision.
Wally Roskelley is a successful entrepreneur, a professional keynote speaker, 3-time American Ninja Warrior, the 2024 Masters Ninja Athlete Games World Champion, and a struggling male model.
Identity drives behavior more powerfully than motivation.
Manifestation begins with deciding who you are, not what you want.
Fear is often a calling, not a warning.
Confidence is built through action and stacked wins.
Anxiety comes from imagining outcomes that haven't happened.
Avoidance creates shame; movement creates momentum.
Purpose gives discipline staying power when motivation fades.
Dopamine shortcuts temporarily numb pain but deepen it long-term.
Small daily actions compound into massive life change.
Worth is a choice, not something earned through achievement.
Growth requires rupture and the release of old identities.
Pain becomes productive when you stop resisting it.
Self-trust is forged by keeping promises to yourself.
Parenting with purpose can radically change a child's trajectory.
You become what you repeatedly declare and embody.
Advancement—no matter how small—is the source of fulfillment.
Follow Wally Roskelley on Instagram
For listeners seeking inspiration and a path to authenticity, dive into this episode of the Burnup Podcast. Stay tuned for more enlightening conversations that explore personal growth, resilience, and finding your true self amid life's fires.
