In this episode of the Burn Up Podcast, host Adam Nugent welcomes Jeff Richins of Heroes Coaching to explore the brutal realities of addiction, identity collapse, and the freedom that comes through radical honesty. Jeff shares his journey from years of meth addiction, incarceration, and destructive behavior to a life rooted in sobriety, service, and masculine accountability. Together, they unpack how secrets, shame, and avoidance create cracks in a man's foundation—and why true healing begins the moment truth is spoken out loud. The conversation dives into awareness, nervous-system regulation, addiction patterns beyond substances, and the difference between sobriety and true recovery.
Every addiction is rooted in avoidance and emotional numbing.
Radical accountability is the gateway to spiritual awakening.
Secrets create cracks that eventually collapse your foundation.
Sobriety alone is not recovery—growth requires identity work.
Truth spoken out loud removes shame faster than silence ever will.
Awareness is the first step toward changing destructive patterns.
Many men don't know who they are beyond roles or addictions.
Confidence is built through integrity and kept commitments.
Emotional reactions reveal unresolved inner conflicts.
The "comfortable hell" keeps people stuck longer than pain itself.
Recovery is defined by how you respond—not what happens to you.
Masculine healing requires facing darkness, not avoiding it.
Self-worth must come from within, not external validation.
Small actions compound into massive identity shifts.
Fitness and physical health accelerate emotional recovery.
Freedom comes when identity separates from past mistakes.
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For listeners seeking inspiration and a path to authenticity, dive into this episode of the Burnup Podcast. Stay tuned for more enlightening conversations that explore personal growth, resilience, and finding your true self amid life's fires.
