In this episode, we speak with Becky Ottery, co-owner of Eclectic Games, a specialist board game retailer in Reading.
Driven by a shared passion for gaming and a desire to provide a welcoming space for players, Becky and her husband Daryl founded Eclectic Games in 2006. We delve into their journey, from navigating the challenges of starting an independent business to overcoming obstacles like the pandemic and the rise of online retail.
Becky discusses the importance of building strong customer relationships, providing expert advice, and creating a unique in-store experience that complements online shopping. She shares insights on marketing strategies, including community outreach, local partnerships, and the power of word-of-mouth recommendations.
TIME CODES
00:21 Introduction
00:34 Introduction to Becky and Eclectic Games
01:16 What Becky likes about Reading, UK
02:08 Why Becky and Darrell decided to start Eclectic Games
05:38 What advice Becky would give her younger self
07:41 You need to find a work: Life balance!
08:36 How Eclectic Games complements Amazon
11:05 Challenges and how Eclectic Games gives its customers value
15:21 Most popular items
17:30 Becky's favourite games
19:43 Card games Becky and Darrell play together
20:51 Spiel in Essen: the biggest boardgame show in the world
21: 15 Staying up to date with the industry
24:01 Eclectic Games marketing strategy
27:37 My favourite part of running a game shop
28:03 What's next for Eclectic Games
29:55 Becky's goals for Eclectic Games
31:47 Eclectic Games "Retailer of the year 2024" award at Pride of Reading
32:35 Becky's final thoughts
