How do you turn a red hat into a red-hot brand?
Larry Roberts of Red Hat Media joined the Growing Your Business podcast with Buddy Broyles and dropped branding wisdom, AI insights, and his journey from hobbyist podcaster to media powerhouse.
Learn how Larry:
Built an unforgettable personal brand
Uses AI tools like ChatGPT to fuel creativity
Helps others turn stories into business assets
Whether you’re a content creator, entrepreneur, or just trying to stand out—this one’s for you.
Five Key Takeaways from Larry Roberts on the “Growing Your Business with Buddy Broyles” Podcast:
Authentic Branding Breakthrough – Larry’s iconic red hat originated from a casual comment at Podfest, but evolved into a powerful personal brand rooted in his lifelong habit of wearing hats. It's now his signature visual identifier, helping him stand out and spark connection.
From Hobby to Industry Leader – Larry began podcasting as a fun side project, inspired by Joe Rogan, but a pivotal experience at Podfest 2020 transformed his understanding of the medium, launching his career into media production, speaking, and brand strategy.
Champion for Independent Creators – Larry’s passion lies with the indie podcasting community. He values their authenticity and freedom, and he thrives in supporting them through Red Hat Media by helping craft brand stories that reflect personal truth and value.
AI as a Creative Catalyst – Larry leveraged his background in business intelligence to become an early adopter and evangelist of AI tools like ChatGPT and Claude. His practical focus is on ideation, podcast planning, and even co-authoring books using AI.
Content Creation with Purpose – Larry doesn’t just talk about AI—he applies it. When faced with demand for a book after a speaking event, he used ChatGPT to write “Under the Red Hat: Strategies to Stand Out in a Crowded Marketplace”—a testament to practicing what he preaches.
Recorded at the Blue Mic Studios in Plano:
https://www.bluemicstudios.com/
