One episode about the deep connections between politics, memorability and brands wasn't enough, so Elke and Max brought back our old friend Dr. Joseph Cera to discuss the scientific angle behind it all. With deep roots in political science, Dr. Cera breaks down why political campaigns are the ultimate form of marketing, why the political arena was a trendsetter in data science access, and who actually holds the advantage in creating memories when political campaigns pit incumbents against challengers. All that and more on this "Ask The Doctor" episode of The Voice of Experience!
