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Nothing marks the start of the new year quite like another edition of CES! Max was live on the ground in Vegas all week taking in the sights and sounds, and in this edition of The Voice of Experience he talks through everything with Elke. Will the future of advertising really be "bots marketing to bots?" Is the rapid proliferation of AI leading to a lack of trustworthiness in the technology? Was a flying car the weirdest thing Max saw on the show floor? And what's the one thing Max will remember at this CES five years from now, and how does that have to do with how many people were at the gym in the Aria at 6 am? All that and more as we kick off 2025 on this edition of the VoX.