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Cultural shifts are changing how we discuss health issues, so what's the next revolution in healthcare marketing? In this episode of the Voice of Experience, Elke and Max hone in on the normalization of taboo topics and the role of experience in fostering open discussions. What conversations are still too taboo for public discussion, though, and how do Elke and Max see those eventually coming to the fore in the years to come? All that and more on today's VoX.