Earth Month 2025 is coming to an end, and in a special edition of The Voice of Experience, Elke and Max are joined by guests Fran Sutter and Alla Dragoun to peer in to intersecting worlds of brand marketing and sustainability. Where is the gap between a company espousing sustainability-first values and the behavior of its brand(s)? What’s the line between effective sustainable brand experiences and greenwashing? How would this group of deeply experienced event marketers advise festivals on how to implement truly impactful sustainable practices?
