The joy of the Olympics lies in the unmatched historical memories it has created for athletes and spectators to share over generations. On this week's episode, Elke talks to Max about what memories he made during his time in Paris at this year's Games, including which brands stood out with their live storytelling throughout the venues and the city, as well as what innovations he noticed that may carry over to Milan in 2026 and Los Angeles in 2028. And what was that pin Snoop was wearing? Why are pins a thing at the Olympics anyway? All that and more on this week's VoX.
