The end of the year means best of lists, and all the controversy and conversation that comes with them. In the latest episode of the Voice of Experience, Elke and Max talk about GMR’s own best of list – the annual GMR Brand Experience Index. How did the Top 25 brands for this past year make memories better than the rest, and why are Jersey Mike’s and Humana particularly unique cases in the Top 5? Our comments are open, and Max and Elke want to hear from anyone curious about these rankings, no matter how strong your feelings are. So check out the episode and let us know what you think!