Starbucks’s recent reversal of its so-called “Third Place” policy, which defined their brand for decades, has sparked a lot of debate on the role brands are playing in human connection. In this episode of “The Voice of Experience,” Elke and Max discuss how traditional third places/spaces are being displaced, what types of experiences are stepping in to fill that void, and how brands can leverage the growing threat of boredom and loneliness to turn loyal customers in to community builders.
