Other than selling out global football and soccer stadiums on the regular, it would appear that Taylor Swift and Lionel Messi have very little in common. But for marketers, there's more than meets the eye to the global superstardom these two cultural icons share. In this episode of the Voice of Experience, Elke and Max talk about the correlation between Swiftie crowd moments at a Taylor concert and the synchronized singing and chanting you'll hear at one of Messi's games, and they talk through the signs brands need to look for to spot the next Lio or Taylor before the rest of their competitors jump on board.
