We’ve all experienced an unhinged brand before and can immediately recall what we loved about them – maybe it’s Slim Jim immortalizing Macho Man Randy Savage’s demand for us to snap into one of their meat sticks; or maybe it’s social media 1.0 era Wendy’s giving a follower free chicken nuggets for life because they got 1,000,000 likes on a tweet. In this episode of the Voice of Experience, Max and Elke step into the world of Nutter Butter TikTok and other 2020s-era unhinged brands and ask themselves “who does this marketing appeal to?” and how can you take a brand’s bold and disruptive stance from social media and execute that strategy in the live events and experiences space? Oh, and stick around til the end when they talk about their own top career moment working with an unhinged brand – here’s a teaser: it involves a Slim Jim and an eye socket.
