We all want to be memorable. Brands are no different, and the numbers prove it, with hundreds of billions of dollars spent annually by Fortune 500 companies collectively on marketing, advertising, communications, and more tactics to reach their desired audiences. In the debut episode of The Voice of Experience, marketing industry veterans Elke Jones and Max Lenderman break down why the science of human memory making stands out as the key factor in helping brands stand out with audiences in an increasingly crowded marketplace.
