For many of us, there's a certain memory connected to when we became "politically aware" of how elections impacted the world around us. Maybe it's the first time you voted, or the first time you saw a certain candidate for office speak. But there's no denying that memory making is a core tenet of political action - parties spend billions of dollars on accomplishing it every election cycle. In this episode, Elke and Max share their own historical perspective on this aspect of their lives, and how the intersection of politics, brands, and memorability is so prevalent in election cycles like the one the United States is approaching this Fall.
