When was the last time a brand made you laugh? Not chuckle, not stop and smile, but truly gave you that deep-in-your-gut kind of laugh that you can't control? For Max and Elke, it feels like it's been a little while, so on this episode of the Voice of Experience, they talk through the differences between being humorous and being funny, their own experiences leading campaigns that were more the latter than the former, and how today's cultural marketplace could stand to have more laughs infused by brands. Even if this episode doesn't make you laugh, it'll definitely make you think about it.
