If the word “sales” still gives you the ick - this episode is for you.
In this solo episode of Creating The Curve, Anna reflects on the powerful ideas shared by John Tunstall last week and explores what selling really looks like when you strip away the awkward scripts, the cold calls, and the pressure to perform.
Spoiler: you’re probably already selling in your business. You just don’t recognise it because it doesn’t feel like what you think “sales” should be.
Anna dives into:
Why you don’t need to cold call 100 people to be good at sales
How a book from the 1930s still nails modern sales conversations
The difference between selling to a business and selling to a human
Why understanding your buyer’s pain points is your secret weapon
The power of warmth, empathy, and actually caring about the person you’re helping
Whether you’re introverted, technical, or just tired of traditional sales advice - this episode will help you sell in a way that feels real, natural, and even (dare we say it) enjoyable.
Learn more and join our free community at: https://creatingthecurve.co.uk/
To read the recommended book, How To Win Friends and Influence People by Dale Carnegie, find it on Amazon: https://www.amazon.co.uk/How-Win-Friends-Influence-People/dp/0091906814/
