In this final episode of my mini-series An Art to It: Unframed, we're talking about the quiet power of presentation - and why giving your digital presence a bit of a make-over can make such a difference to how your work is seen, understood, and valued.
As a gallery owner I get a lot of submissions from artists and makers asking me to consider their work, and naturally I look at their Instagram accounts and websites. Some times I'm excited by what I discover and others… well, let's just I'm left a bit confused as to what their practice actually is. So this episode explores how your online world: your Instagram grid and your website, act as your shop window. And just like any good window display, it needs a little thought, clarity, and styling to really invite people in.
In this episode we cover:
Why artists often resist "styling" - and why it matters more than we admit
What major retailers can teach us about presentation
How your Instagram grid works like a mini exhibition
Simple user-friendly and effective upgrades: profile photo, bio, pinned posts, highlights
The "mini shop window" effect and why clarity beats clutter
How to curate your website so visitors instantly understand your work
Seasonal styling and how small changes make your online presence feel fresh and current
This isn't about perfection, aesthetics for aesthetics' sake, or style over substance.
It's about helping your beautiful work shine in the way it deserves to.
If you've enjoyed this mini-series, I'd love to hear from you — and if you have topics you'd like me to explore in possible future Unframed episodes, just drop me a note.
And you can…
• Join my monthly Creative Brief newsletter: elainedye.com
• Listen to the full An Art to It interview series
• Follow along on Instagram for more tips for artists & makers @elaine_dye_ and @thebyregallery.co.uk
