In this episode of Wisdom and Wealth, Jeremy Denson, co-founder of Bison Coolers, shares the inspiring story behind building a successful American-made brand from the ground up. What began as a way to support his wife's career change quickly turned into a fast-growing business—with the simple goal of selling just one cooler a day.
Jeremy opens up about the early wins and the hard-hitting challenges, including a costly $500,000 rebrand after a trademark dispute forced them to change their name from Brute Outdoors to Bison Coolers. He also talks about the pivotal moment that doubled their revenue: landing a major partnership with McCoy's Building Supply.
From hiring top talent to balancing business and family, Jeremy's story is packed with honest lessons and entrepreneurial grit. A must-listen for anyone chasing growth without losing sight of what matters most.
Check out Jeremy's Bison Coolers website, https://www.bisoncoolers.com.
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