How do we move faster without breaking quality and without breaking our teams?
Don't look now, but your go-to-market may need a reset.
In this exclusive conversation, Fullcast CEO Ryan Westwood, CMO Dr. Amy Cook, and Copy.ai founder Chris Lu unpack the real story behind their groundbreaking collaboration and what it means for the future of go-to-market, productivity, and human-centered AI.
During this interview, the expert panel explores why most companies are "AI powered" in name only and how true AI nativity requires rethinking everything from how data is collected and stored to how strategies are built, aligned, and executed.
They expand on Fullcast's decisive approach to platform architecture, acquisitions, and unified GTM leadership. And they reveal how adopting Copy.ai, for instance, can increase a marketing team's productivity without replacing the writers, strategists, and thought leaders behind the work.
Together, they dive into:
AI-Native vs. AI-Driven vs. AI-Featured: What's real and what's marketing fluff
Why slapping an LLM onto a product doesn't unlock transformational value
How Copy.ai and Fullcast together create a true end-to-end GTM operating system
What the new era of people-centric AI means for CROs, RevOps leaders, and CEOs
Why bureaucracy is dying—and how AI is reshaping organizational design
How marketing productivity jumped 3× with Copy.ai (without losing human creativity)
The leadership decisions that make or break post-acquisition integration
Why original human thought—not AI—is now the most valuable skill in the workplace
And much more.
The overall message is that the future of GTM isn't automated. It's AI-native, people-centric, and operationally unified. Tune in to hear how these leaders are building it.
