On the latest episode of Go-to-Market with Dr. Amy Cook, Olga Traskova, vice president of RevOps at Birdeye, shares insights on the ongoing evolution of RevOps.Â
Once a reactive, supportive role, RevOps is now transforming into a proactive, strategic driver of business growth. Olga discusses why this shift calls for a new generation of RevOps professionals—those with technical expertise across diverse tools and systems and the ability to guide the entire customer journey.
In this engaging conversation, Amy and Olga explore the essential skills needed to thrive in this dynamic field, such as hands-on experience, strong vendor collaboration, and effective networking. They also tackle the challenges RevOps teams face, from soaring expectations to the integration of artificial intelligence, all while highlighting the critical need to balance work and life for sustained success and well-being. It's a delicate dance, and Olga navigates it with finesse.
