🎙️ Episode 10 Highlights:
In this episode of Espiritu Coffee Chats, Valerie, co-founder of Surge Coffee Co., and Arlene, founder of Luna Soul Wellness, dive into the complexities of code-switching as Latina entrepreneurs. They share their personal journeys—from corporate America to business ownership—discussing how society has shaped the need for code-switching among people of color in professional and social settings.
Through candid stories, they unpack the pressures of adapting their language, tone, and cultural expressions to fit into different spaces—whether in networking events, corporate meetings, or even their own businesses. They also reflect on how they unlearned the need to code-switch, reclaiming their authenticity in professional and entrepreneurial settings.
✨ Latina and BIPOC entrepreneurs navigating professional spaces
✨ Business owners striving for authenticity in their brand and networking
✨ Anyone who has ever felt the pressure to "adjust" their identity in different settings
✨ Professionals transitioning from corporate to entrepreneurship
✔️ What is code-switching? Why does it happen, and how does it affect career growth?
✔️ How code-switching shows up in corporate jobs, entrepreneurship, and networking
✔️ Recognizing when you are code-switching and how to shift toward authenticity
✔️ The mental and emotional toll of constantly adapting to different environments
✔️ How to create inclusive spaces where others feel seen and heard
💡 Have you ever felt the need to adjust your language or behavior to fit in?
💡 Why do so many BIPOC professionals and entrepreneurs feel pressured to code-switch?
💡 Can code-switching impact business growth and personal brand authenticity?
💡 How can we unlearn code-switching and show up fully as ourselves in professional settings?
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How to connect with us:
Social media
Arlene Salcedo: https://www.instagram.com/lunasoulwellness/
Valerie Urrutia: https://www.instagram.com/surjecoffee/
Websites:
https://www.lunasoulwellness.com/
https://surjecoffee.com/pages/coffee-subscriptions
https://www.lunasoulwellness.com/apothecary
Email:
Arlene: iamlunasoulwellness@gmail.com
Valerie: valerie@surjecoffee.com
Podcast: espiritucoffeechats@gmail.com
