Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies.
In this episode, you’ll discover:
1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal.
2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it).
3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to strike the right balance.
4. SEO Myths Debunked: Why tracking rankings isn’t SEO—and what moves the needle.
5. AI’s Double-Edged Sword: How AI changes search behavior and the risks of unvetted AI-generated content.
Lesson Takeaways:
1. Stop Choking Ad Spend: A $500/month Google Ads budget is often too small to be effective—either go bigger or pause entirely.
2. Humanize Automation: Use tech to streamline processes (like caregiver nurturing), but keep critical touchpoints personal.
3. Reviews Matter: Agencies with 100+ Google reviews dominate local search—aim higher than the industry average of 40.
4. AI Proof Your Content: Always review AI-generated material for compliance risks (e.g., "fall prevention" vs. "fall assistance").
Timestamps:
00:00 - Introduction
01:20 - Guest Introduction
01:23 - The unexpected ChatGPT client discovery story
02:47 - AHA! Moments, Learnings and Opportunities from Checking Business Processes in Home Care Agencies
03:17 - Jeremy’s partnership to launch a home care agency in Tulsa
03:45 - Compliance challenges and automation opportunities in home care
05:00 - The problem with sending caregivers back to Indeed
06:55 - Jeremy’s unique approach: Offering prayer during marketing audits
07:45 - The big mistake: Over-automating caregiver communication
09:10 - How to automate wisely (without losing the human touch)
11:06 - The most underrated SEO tactic: Google reviews
12:12 - What SEO actually is (and isn’t)
14:27 - Mistakes Home Care Makes: Choking Google Ads Spend
16:43 - Why small Google Ads budgets fail—and how to optimize keywords
18:17 - Jeremy’s recent SEO breakthrough (the "quarter pickup" strategy)
20:00 - AI’s impact: ChatGPT as a search alternative and compliance risks
23:22 - The danger of AI "slop" and how to avoid it
Quotes
1. "80% of Google Ad budgets are wasted on the wrong places. If you’re spending $500/month, you might as well not run ads at all." — Jeremy
2. "SEO isn’t tracking rankings—it’s taking actions to send Google the right signals. Reviews are part of that, but not the whole story." — Jeremy
3. "AI is like the early days of Google. It’s not replacing search yet, but it’s starting to uptick—and home care needs to pay attention." — Jeremy
Resources:
1. Grow Senior Care Marketing: https://growseniorcaremarketing.com/
2. Jeremy Fuller on LinkedIn: https://www.linkedin.com/in/jeremy-fuller-marketing/
3. Ultimate Home Care Marketing Session: https://growseniorcaremarketing.com/grow-my-agency/
4. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/
5. Connect with Zingage on LinkedIn: https://www.linkedin.com/company/zingage/
6. Powered by Zingage: https://zingage.com/
7. Watch Episode on Zingage’s YouTube: https://www.youtube.com/@Zingage
