Fence Guy Podcast - Communication, reviews, and AI that actually saves time

 

This episode is a banger. Craig sits down with Matt Lowery (Lowery Fence & Patio - North Texas) and Mike (Fence GPT) to unpack the real levers of growth - obsessive customer communication, a reviews machine that compounds, and simple AI workflows that turn 60-minute jobs into 5. Plus, the show rebrand and schedule change.

 

New schedule - we're moving to Tuesday nights. Same show, tighter name: Fence Guy Podcast.

 

What you'll learn

• How consistent communication becomes a growth engine

• The review system Matt uses - when to ask, what to write, and why replying to every review matters

• Ads that kept the pipeline alive this year - LSAs and PPC - and why Facebook is awareness, not intent

• Why you should list on Yelp for authority but be skeptical of Yelp ads

• Respect-driven crew culture even with subs - pay fairly, give ownership, rep the brand

• AI plays that matter - review responder, PO/material checker, phone-call coaching, meeting compressor, HR values coach

 

Chapters

• Cold open + trade show putting green bit

• Announcement - moving to Tuesdays + rebrand

• Market pulse - steady vs slow, LSAs and PPC

• Matt's origin story - apartment maintenance → fence

• Reviews that drive revenue - timing, replies with job details, handling bad ones

• Ads reality - LSAs, PPC, Facebook expectations, Yelp listing vs ads

• Culture and subs - respect, swag, ownership

• AI that saves time - 30-40 internal GPTs, review responder, PO checker, phone coach, meeting compressor, HR coach

• 90-day from-zero plan - HomeAdvisor/Angi to ring the phone, GBP basics, LSAs

• Rapid fire fun - TRX splurge, raccoon conundrum

 

Pull quotes

• "Consistency compounds - do the boring stuff daily."

• "A calm, solution-first reply to a bad review is an audition for your next customer."

• "If an AI workflow doesn't turn 60 minutes into 5, ditch it."

 

Action items you can steal today

• Add a job-details footer to every review reply - fence type, height, posts, city

• Create a one-page crew playbook on when and how to ask for reviews

• Build a simple "review responder" workflow that ingests the review + invoice PDF

• Use a PO checker to compare supplier quotes to your request and flag mismatches

• Record your next leadership meeting and compress it into owners and due dates

 

Guests

• Matt Lowery - Lowery Fence & Patio (Sherman, TX - north of DFW)

• Mike - Fence GPT

 

If this helped, like + subscribe. Drop your best review tip or AI time-saver in the comments.

 

Hashtags

#FenceGuyPodcast #Fencing #ContractorGrowth #HomeServices #GoogleReviews #LSA #PPC #SmallBusiness #AIforContractors #JobNimbus #CompanyCam