In this episode, Darcy dives into one of the most important marketing principles that every doula needs to know: the Rule of Seven. If you’ve ever wondered why your website or social media posts aren’t bringing in clients, this episode is for you! She discusses why posting once or twice isn’t enough, how people need to see your message multiple times before they take action, and how to use this rule to grow your doula business. From social media strategies to community networking, The Doula Darcy covers actionable tips to help you get noticed and book more clients.
Key Takeaways:
- The Rule of Seven: People need to see your message at least seven times before they act on it.
- Consistent Marketing is Key: One post won’t do the trick—your message needs to be repeated across different channels, multiple times.
- Avoid the “No One Values Doulas” Trap: It’s not that people don’t value doulas—it’s often that they simply don’t know about you yet.
- Diversify Your Content: Don’t post the same thing repeatedly—get creative and share your services in different ways.
- Stick with a Schedule: Whether it’s a class, a workshop, or a Doula Tea, pick a time and stick with it. Consistency helps build recognition.
- SEO & Website Tips: Make sure your website is optimized for search engines and easy for potential clients to navigate.
- Action Steps: Post more frequently on social media, be visible in your community, and create opportunities for people to learn about your services at least seven times.
Resources Mentioned:
- SEO tips and website optimization (stay tuned for an upcoming episode on this topic!)
- Marketing strategies for doulas (download our free marketing checklist)
Connect with The Doula Darcy:
