In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.
You'll learn:
Why clarity in your offer leads to more clients
How I became the go-to C-section postpartum doula
The massive opportunity sleep consultants have right now
How to identify your "magic piece" of work that lights you up
Why niching doesn’t mean you have to give up the parts you love
✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.
Book a Breakthrough Call with Darcy here.
Free Workshop: “3 Free Ways to Market Your Sleep Consulting Business”
Connect with The Doula Darcy on Instagram
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