What if everything you've been told about masculinity is a lie? I break down how governments, corporations, and even social movements manipulate the concept of masculinity to serve their own interests. From ancient warrior virtues to modern consumer culture, we explore how "being a real man" has been redefined to control behavior not empower it.
And in the second half of the podcast I expose the five biggest lies that modern society feeds men about what will make them happy: money, pleasure, freedom, ease, and status. These lies keep men trapped in anxiety, emptiness, and addiction, chasing short-term comfort instead of long-term meaning. Drawing on psychology, philosophy, and years of coaching experience, I reveal how these false promises disconnect men from community, purpose, and virtue - the true foundations of happiness.
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