In this reflective and rapid-fire episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares 25 (ish) lessons, reminders, and truths she wants her members and community to carry into 2025. From money mindset and marketing strategy to self-care and sustainability, this episode is packed with the kind of wisdom that comes from years of building a business with heart, humor, and consistency.
Why it's okay to be awkward — authenticity connects more than polish.
"Just because it's not working now doesn't mean it never will."
Slow growth is still growth — and often more sustainable.
Networking beats almost any other business growth strategy.
If you need money fast, start a service-based business and network like crazy.
Never stop growing your email list — it pays off long-term.
Give yourself grace — you deserve as much compassion as you give others.
Take care of personal stuff holding you back — it affects everything else.
Authenticity over perfection: Don't edit yourself out of your business.
Play the long game: Success takes time — keep going even when it feels slow.
Invest in people, not just programs: The right help takes you farther than another course.
Be resourceful: You don't need more tools, just more creativity.
Lead with grace: Taking care of yourself makes everything else work better.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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Rather watch the Podcast? Check out WATCHLIZ.COM
