You've heard every email marketing expert say it — "you need a welcome sequence." But why? In this short, motivating episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the two biggest reasons why having a welcome sequence isn't optional. Whether you're brand new to email or your old sequence feels outdated, this episode will help you understand the real purpose behind those first four emails and get you inspired to finally write (or rewrite) yours.
Why so many business owners procrastinate writing their welcome sequence — and why that's holding them back.
The two main reasons you need a welcome sequence:
It starts the friendship.
Liz explains her Email Staircase framework — turning followers into friends, and friends into customers.
Your welcome sequence introduces who you are, what you do, and what subscribers can expect.
It filters your list.
A good welcome sequence gives people who aren't the right fit a chance to unsubscribe early.
This keeps your list clean, saves money, and strengthens engagement.
Why you shouldn't worry about losing subscribers — "Let it go," as Queen Elsa says.
How Liz uses her own sequence to set expectations and encourage the right subscribers to stick around.
Where to find free and paid resources to help you build your own four-email welcome sequence.
Start the friendship: Your welcome sequence is the foundation of your relationship with subscribers.
Set expectations: Tell people who you are, what you offer, and how you'll show up for them.
Filter early: It's better to lose the wrong people now than pay for them later.
Keep it simple: Four clear, conversational emails are enough to do the job.
Get it done: The faster you write it, the faster you can start turning followers into customers.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
