Happy 50th episode! Liz Wilcox — the Fresh Princess of Email Marketing — is celebrating this milestone by giving you a strategic, no-fluff episode on the three essential emails every Black Friday campaign needs. Whether you're selling digital products, services, or physical goods, these emails will help you stand out in a crowded inbox and make your Black Friday campaign your best one yet.
The difference between showing up with a solution instead of just a sale.
Email #1: The Video Walkthrough — show your audience exactly how your product works and what makes it valuable.
Why video helps your emails stand out among static, text-heavy promotions.
Email #2: The Pattern Interrupt — use storytelling or humor to surprise your reader and grab attention.
A full example of a "pattern interrupt" email written for Kit, showing how to blend storytelling with a promo.
Email #3: The Clicked-But-Didn't-Buy Downsell — follow up with subscribers who clicked your Black Friday link but didn't purchase.
How to use testimonials, FOMO, and urgency to make a follow-up email convert.
Why these three emails make your Black Friday campaign more intentional and effective.
Use video to connect: Show your product in action to increase trust and engagement.
Break the pattern: Use storytelling, personality, or humor to cut through inbox noise.
Follow up strategically: A simple downsell email can capture buyers who hesitated the first time.
Stand out by serving: Approach your campaign with solutions and sincerity — not just sales pressure.
Stay consistent: Keep showing up with creativity and purpose throughout your campaign.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
