After months of planning (and a little procrastinating), Liz Wilcox — the Fresh Princess of Email Marketing — finally built her dream podcast studio, and it's just as bright, quirky, and fun as you'd imagine. In this behind-the-scenes episode, Liz shares three big lessons she learned during the process — from keeping things simple to designing with her audience in mind.
The backstory: Ecamm flew to Liz's home to help her build her podcast studio after she won their 2024 Content Launchpad Contest.
A quick tour of the studio — from the yellow-and-pink paint to the NSYNC and Fresh Prince décor.
Lesson #1: Get friends involved. Collaborating with people like Doc Rock and Caleb from Ecamm made the build fun instead of stressful.
Lesson #2: You need less equipment than you think. Even without all the gear that got delayed in the mail, the setup still turned out great.
Lesson #3: Design for both you and your audience. Liz focused on creating a space that reflects her brand and energizes her listeners — from bright colors to her "Road to 10,000 Members" wall.
How every design choice was intentional — from pop-culture nods to a massive wall calendar that inspires planning and action.
Why this project reminded Liz that "done and fun beats perfect every time."
Involve your people: Collaboration makes creative projects more fun and less overwhelming.
Simplify the setup: You don't need fancy gear to make professional, engaging content.
Design with purpose: Build spaces (and emails!) that make your audience feel connected to your brand.
Show personality: Your environment can reflect your energy and message.
Progress over perfection: Start now — you can always refine later.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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