Low-ticket offers get a bad rap — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to set the record straight. In this episode, Liz busts three of the biggest myths she hears about her $9/month Email Marketing Membership. From customer quality to business structure, she shares what really makes a low-cost, high-value offer work — and why it's not as "easy" as people think.
The truth about running a $9/month membership — and why it's not a shortcut to passive income.
Misconception #1: Low-paying customers "suck."
Why that belief is elitist and totally wrong.
Liz's members are action-takers who value her work and respect her boundaries.
Misconception #2: You need a high-ticket upsell to make real money.
How Liz's membership alone generated nearly $300K in 2024 without a funnel full of pricey add-ons.
Why focusing on volume, value, and retention can build a profitable low-ticket business.
Misconception #3: A $9 offer sells itself.
Why it's not easy to maintain volume — and how Liz has spent years growing her reach through podcasts, summits, and organic marketing.
The behind-the-scenes grind: over 300 podcast guest spots, daily content, and a brand built on consistency.
Why low-ticket offers can work beautifully — if you lead with integrity, consistency, and belief in your product.
Low-ticket ≠ low-quality: Great customers exist at every price point when you set clear expectations.
Volume is the name of the game: A $9 offer can be highly profitable with a strong growth plan.
Skip the elitism: Pricing doesn't determine customer value — leadership does.
The grind is real: You can't sell low-ticket offers passively — they require visibility and trust.
Lead with gratitude: Liz's $9 members are proof that generosity and authenticity build loyalty.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
