Even email marketers make mistakes — and Liz Wilcox, the Fresh Princess of Email Marketing, is no exception. In this relatable and funny episode, Liz shares three real moments she totally flubbed her email marketing (and what each one taught her). From missing subject lines to major send list mix-ups, this episode proves that mistakes are part of the process — and sometimes, they even lead to unexpected wins.
The Facebook group thread that inspired this episode — and why every email marketer makes mistakes.
Story #1: The time Liz forgot to add a subject line (and accidentally sent an email titled "New Broadcast").
Story #2: When Liz sent a members-only template link to her entire list — and how it surprisingly led to sales.
Story #3: A recent mix-up that sent a "follow-up" email to subscribers who never got the original.
How each mistake created new lessons about connection, generosity, and forgiveness.
Why no one truly "masters" email — and that's what makes it so human.
Mistakes happen to everyone: Even experienced marketers hit "send" too soon sometimes.
Be honest and kind: Most subscribers are understanding — and some might even become customers.
Check your details: Review subject lines, segments, and automations before you send.
Learn, don't dwell: Every error is a growth opportunity and a story to share later.
Keep showing up: Confidence grows through consistency, not perfection.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
Rather watch the Podcast? Check out WATCHLIZ.COM
