If you ever needed proof that your email list can truly change your business — and your life — this episode is it. Liz Wilcox, the Fresh Princess of Email Marketing, shares three real-life stories of how her email list pulled her out of financial tight spots, created stability in uncertain seasons, and proved why consistent emailing is one of the best business decisions you can make.
A true story of a 2019 affiliate bundle promo that brought in thousands during a tough financial season.
How creative, consistent emailing helped Liz win a first-place affiliate prize and fund a major family trip.
The "Bronco Breakdown" story — when a flash sale covered 75% of her $8,000 truck repair bill.
The 2021 "Services Sale" — how a single email asking subscribers what they needed turned into $10K in sales.
Why transparency and trust make your list more likely to buy when you need help.
How every one of these moments ties back to the Email Staircase philosophy: followers → friends → customers.
Consistency pays off: Regular emailing creates a loyal list that responds when it counts.
Be transparent: Authentic stories and honesty drive stronger connections (and more sales).
Use flash sales strategically: Urgency and honesty can turn a tough moment into a profitable one.
Your list is an asset: Even when everything else slows down, email keeps your business stable.
Start building now: Every subscriber is a potential sale, supporter, or success story.
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