If your email list feels like it's stopped working — low opens, no sales, or the same subscribers hanging around forever — this episode is your fix. Liz Wilcox, the Fresh Princess of Email Marketing, breaks down three simple ways to revive your list and get it performing again. From growing fresh subscribers to scrubbing out the stale ones, Liz shows you how to breathe new life into your list so it can actually make you money.
Why your list might be "broken" — and how to tell if it's gone stagnant.
The power of growing your list with fresh subscribers.
How weekly consistency transforms engagement and trust.
Why scrubbing your list improves deliverability (and your sanity).
The "red flag" analogy that makes list cleaning easy to understand.
How automations can help you spot problems before they pile up.
Grow to flow: Keep fresh leads coming in so your list doesn't go stale.
Commit to consistency: Email your list once a week for a full year — it's the foundation of lasting success.
Scrub regularly: Removing inactive subscribers protects your deliverability and ensures your emails reach the right people.
Check your data: Automate list cleaning and track who's opening in the first 14 days to spot engagement issues early.
Stop launching to the same people: If your audience hasn't bought after several offers, it's time to find new subscribers.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
