In this heartfelt and celebratory episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the four reasons she's still completely in love with her $9 Email Marketing Membership, four years after launching it. As her flagship offer turns four, Liz opens up about what this business has taught her about security, simplicity, responsibility, and community — and how it's helped her build a business (and life) she truly loves.
The Email Marketing Membership turns four years old on February 16, 2025 — the day that changed Liz's life forever.
How the membership has grown to over 4,000 active members, generating between $38K–$42K in monthly recurring revenue.
Reason #1: Security
How monthly recurring revenue helped Liz overcome financial anxiety from her childhood.
The stability that allowed her to buy a house, a reliable car, and give freely to others.
Why recurring income lets her "play" in business — testing ideas, flash sales, and giveaways without stress.
Reason #2: Simplicity
Why the $9 model and straightforward content (weekly templates + live Q&As) make the business easy to run.
How a simple offer benefits both her and her members — "You log in, get what you need, and get out."
Reason #3: My Kind of Responsibility
The balance between serving her audience and setting healthy boundaries.
Why charging $9 allows her to give value without pressure or burnout.
How this model lets her maintain integrity and peace in her business.
Reason #4: The People
Why the "low-ticket means low-quality" myth is false.
How her members continually surprise her with engagement, action, and kindness.
Over 70% of members log in monthly — proving the community is active, grateful, and inspired.
How affiliates now drive nearly 30% of total sales, creating a collaborative growth model.
Recurring revenue creates freedom: Stability allows you to make creative, generous business decisions.
Simplicity scales: A clear offer and repeatable delivery model can grow sustainably for years.
Boundaries are healthy: You can give tremendous value without overextending yourself.
Community is everything: The right people make your business feel joyful and purpose-driven.
Consistency compounds: Four years of showing up every week builds both trust and success.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
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