Feeling like you're emailing consistently but not seeing sales? You're not alone — and Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this episode, Liz shares five proven newsletter strategies to help you sell more, connect better, and remind your audience that you're not just a content creator — you're a business with real solutions. These ideas are simple, repeatable, and designed to turn your emails into income.
The super signature: how to include offers at the bottom of every newsletter.
Why a well-timed flash sale can wake up a quiet list.
How a tripwire instantly shifts new subscribers from "freebie seekers" to paying customers.
Why sharing your goals in your newsletter builds trust and engagement.
How to write an email explaining why you help your ideal customer — and which offers best serve them.
Be repetitive on purpose: Your subscribers don't see or remember every email — keep reminding them of your offers.
Add a super signature: Include 1–3 ways readers can buy from you at the end of each newsletter.
Try a tripwire: A low-ticket offer right after sign-up builds early momentum and credibility.
Show your investment: Share your goals so subscribers know you're serious about serving them.
Lead with heart: Explain why you do what you do — it deepens trust and drives conversions.
Link to Episode 12: One Trick to Jumpstart Sales From (and diagnose the health of) Your Email List
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