When it comes to list building, simple always wins. In this quick and punchy episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down five things your landing page doesn't actually need. From long copy to unnecessary fields, Liz helps you strip away the clutter so your page converts faster and feels easier to navigate — for both you and your subscribers.
Why simplicity beats strategy when it comes to landing pages.
#1: Excessive copy — Your landing page isn't a sales page; it's a yes-or-no question. Keep it short and direct.
#2: Your full bio — Unless you're the founder of Netflix, you don't need to list credentials or backstory. One short line is plenty.
#3: Last names — You don't even need first names, though it's a "nice-to-have." Fewer fields = less friction.
#4: Endless scrolling — If your landing page is longer than a scroll and a half on mobile, it's too long.
#5: Too many fonts and headings — If everything's bold, nothing stands out. Stick to one or two fonts max.
Why cutting back on clutter helps subscribers focus on what really matters — saying yes to your freebie.
A reminder that you don't need to overthink your design — clarity and ease convert best.
Liz's invitation to join List Building Live (March 11–13), her private audio summit featuring creators across industries sharing real list growth strategies.
Less is more: Simplify your page to one clear offer and one clear action.
Keep copy tight: A short, confident message converts better than long explanations.
Remove friction: Fewer form fields and visuals = more signups.
Stay consistent: Limit fonts, colors, and headings to keep things clean.
Focus on clarity: A clear "yes or no" decision is what drives conversions.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
